Fundación Potenciar Solidario
Since 2012, Fundación Potenciar Solidario has been providing free support to social organizations in the areas of communication, management, administration, volunteering and funding.
350 NGOs in Argentina actively participate in its programs.
We arrived at this organization in December 2019 and quickly focused on revamping Potenciar's visual identity, ensuring that it touched the most important touch points .We gradually took on more involvement and projects, updating materials and providing self-managing tools so that the dedicated team could work independently.
The first step we took was to hold face-to-face meetings in what we call the discovery stage. From different exercises carried out together with the leaders of each area and some key stakeholders, we got to know the organization, its strengths, the determining messages, the tone, objectives, priorities and much more.
This raw material was vital for the development of a solid, recognizable, meaningful, replicable and scalable brand.
In 2022, Fundación Potenciar Solidario celebrated its 10th anniversary. For this, after an intense process of discovery, research, reference and inspiration and different paths to follow, we arrived at the final design of the 10-year logo that accompanied them during the 12 months.
At the same time, we created a landing page with institutional information, audiovisual testimonials, photos, milestones and more. We created personalized email signatures, customized message capture forms, presentation templates, letterheads, publications in social networks and even an institutional video.
La Noche del Encuentro Solidario is the annual fundraising eventthat brings together social organizations, companies and people close to us with a solidary purpose. For this purpose, we developed the dissemination pieces, provided live support, strategic planning, email marketing, stationery and flyer design, forms for fundraising and ticket sales, and much more.
In the 2022 edition we managed to raise $4,100,000 to be able to continue articulating with social impact.
"We grew a lot these last few years. Our communication had fallen behind. Adding Eremo allowed us to accommodate this situation in a short time and with concrete tools. Now we share what we do in a much more powerful way and new doors were opened to donors and volunteers."
JUAN THOMAS
Executive Director, Fundación Potenciar Solidario