Potenciar Solidario Foundation
360° communication strategy and execution for a 10th anniversary celebration.
The 10th anniversary of Potenciar Solidario Foundation presented a unique opportunity to celebrate alongside key stakeholders: building connections with volunteers, fostering identification with donors, establishing corporate alliances, and much more. It wasn’t just about posting more content; it was about looking back with gratitude while projecting toward the future. Through weekly collaboration and constant communication with the Foundation’s team, we defined and executed a series of actions ensuring this milestone was not only celebrated but also served as a catalyst for institutional goals.
Anniversary visual identity
Following an intensive process of discovery, research, and inspiration, we designed a commemorative 10th-anniversary logo that accompanied the organization throughout the 12-month celebration.
Strategic content:
Everyone was part of the celebration:
Throughout the year, collaborating with partners, volunteers, Nonprofit organizations, and key members, we produced various testimonial videos and a 10-year institutional video, alongside 31 Reels and platform-specific social media content.
Anniversary landing page:
We developed an exclusive landing page for the anniversary, featuring the organization’s history, exclusive photography, firsthand testimonials, and an interactive community form.
Institutional Graphic Design: Custom email signatures, personalized forms, presentation templates, letterheads, and an Institutional Annual Report.
Event: We collaborated on the comprehensive communication of their 10th annual event, “Noche del Encuentro Solidario.” Our work included promotional materials, live support, strategic planning, email marketing, stationery, and brochure design, as well as ticket sales forms.
Results: The impact of effective communication
The execution of our strategy delivered concrete results that significantly exceeded expectations, demonstrating the value of professional communication in leveraging key milestones.
Our experience, combined with a commitment to our client's mission and a strategic teamwork approach, transformed an institutional anniversary into a powerful tool for growth, visibility, and conversion. We commemorated a decade of work with a high-impact presence and strengthened the brand.
"We grew a lot these last few years. Our communication had fallen behind. Adding Eremo allowed us to accommodate this situation in a short time and with concrete tools. Now we share what we do in a much more powerful way and new doors were opened to donors and volunteers."
JUAN THOMAS
Executive Director, Potenciar Solidario Foundation
Thank you, Potenciar Solidario Foundation, for trusting us
