Convivencia con Dios
It is a community of prayer, apostolate and life that helps seekers of God to live with Him, encouraging them towards holiness within the framework of a communitarian experience.
The constant and marked growth of the community in recent years - including the expansion to new countries and the beginning of the preliminary investigation stage in the Cause of Canonization of its founder - marked an excellent opportunity to renew the verbal and visual identity of the brand.
Project deliverables
- Conceptual identity
- Visual Identity
- Key messages
- Brand document
- User manual
- Graphic design
- Templates
- Wefts and iconography
Convivencia con Dios promotes charismatic faith within the Catholic Church, proposing a renewal based on free, expressive, nourished and daily prayer. It seeks to do so to the point that the heart really falls in love (Novo Millennio Ineunte, 33). This new alternative proposal also needed to be expressed in all its points of contact.
"People choose the why, not the what," says Simon Sinek, well-known contemporary author specializing in marketing and communication, over and over again. If this is true for the corporate world, how much more for a church community like Coexistence with God?
The alternative and distinctive proposition must, then, be reflected every time a member - past, present or potential - comes in contact with the brand. And the brand?
"Brand is a person's deep feeling about a product, service or company," says Marty Neumeier. A feeling that we cannot control, but can influence, we can do everything possible to make that person pay attention to what we do.
The brand will be wherever each person comes into contact with Convivencia con Dios. The website, a flyer, a printed banner, a social media post, a video, a private message response, a live presentation. The encounters with the brand are countless. With so many points of contact possible today and in the times to come, it was necessary to work on a defined identity corresponding to what Convivencia con Dios is.
In order to do this, we had to develop, through a series of virtual facilitation meetings, its forms and tone, culture and key elements, core messages, words and visual style, priorities and paths.