Se Buscan Rebeldes
Se Buscan Rebeldes is a New Evangelization platform that provides quality content in Spanish. Its main purpose is to communicate the kerygma of the Christian life: God loves you and He wants you to be happy.
It offers Christian formation on topics such as Jesus Christ, the end of the world, the Church, Our Lady, the sacraments and many other spiritual topics.
Project deliverables
- Conceptual and visual identity
- Brand manual and usage guide
- Graphic design
- Audiovisual content
- Social media management
- Community management
- Digital optimization
- Web design
- Templates
- Consultations
In today's super-connected and overly stimulating world, how do we make God's message stand out? How do we grab attention with meaningful and current content that feels relatable? Think about Instagram, Facebook, TikTok, and other platforms like Spotify, YouTube, WhatsApp, and websites: each platform offers chances to connect and bring some light.
In six months we did all this
It wasn't just about "reactivating" an account, reposting content, or relying on past actions. From the very beginning, the focus was on positioning the brand as THE quality, Spanish-language content, current and faithful to the Church's doctrine. But how?
The first stage involved a conceptual work about the brand. What key messages do we want to convey? What words do we use? What attributes should stand out? What's our personality? What tone do we have? What spaces exist for digital evangelization?
The second phase of the project was to correctly translate words into visuals. What style of images do we use? How do we edit our videos? What fonts? What additional elements?
Once these pillars were defined, we concentrated on digital optimization across various channels. On YouTube, for example, we created new thumbnails, updated titles and descriptions for +100 videos, and completed the channel profile information, playlist details, and featured image.
A similar work was done on different platforms: Instagram bios, customized link in bio, highlighted stories, content guides, just to name a few.
And finally, the content creation and community management. Several reels per week, carousels, specific images, daily impacts in stories. Above all, no message left unanswered. Every question, inquiry, or comment is an opportunity to connect with a person, and that's how we approach it.
Community growth in six months
Content created for the digital universe
And... don't forget, God loves you and wants you to be happy!
Do you want to change the world?