Personitas
Personitas was born at the time when Argentina most needed GIANTS: 2001.
Personitas provides education in values in an integrated and close
way, to vulnerable children and adolescents and their families, helping them to feel valued and protagonists of their community.
Its community became complex, new challenges appeared, and its range of action increased. We redesigned Personitas' identity to reflect its new transformation model.
Deliverables
- Annual event design support
- Graphic definition and message
- Templates for internal use
- Brand identity
The mission
This is how we started our first meeting with the NGO team: We have a lot of work to do in the neighborhood, dozens of families and children we want to reach, but we need to develop volunteers and resources. Besides, it is difficult for us to show the complexity, excellence and scope of Personitas.Personitas achieves much more than what it is shown
The result
Objectives and priorities outlined for the whole year helped the team focus its efforts on the most relevant actions.
Unified points of contact: emails, signage and brochures, website, social networks and more.
A more liberated management area, with the capacity to make macro decisions, while the communication team finalized the process with more tools to materialize Personitas' mission.
The impact
Thanks to the collaborative work, they now have more funding, new alliances, companies that collaborate and donors who bet on the growth of the organization in the neighborhood.
With a renewed identity, clear objectives,aligned team and new tools, Personitas held its first annual fundraising event in 2024 after +20 years.
The process of working with the organization was certainly a TEAMone. The mission and vision of Personitas was combined with the experience and professionalism of Eremo. We dedicated four weeks to understand where we are, where we want to go and how we can go.
The first week of work was dedicated to understand the path taken by Personitas: How did it start? How is it today and what challenges are there? What do we dream for the future? Through group dynamics and exercises, we also went deeperinto the attributes that make the NGO unique, what makes it different from the others.
During the second week, we began to delve into the objectives of communication, fundraising and efficiency,in addition to getting to know their profiles and target audiences, in order to devise solutions that respond to the difficulties of each audience.
During the third week we managed to define the visual and graphic identity of the organization: How will it look? How will it sound? What sensations do we want to generate? How do we want to position ourselves? A brand DNA manual explaining and justifying each decision will allow the internal team to follow the path clearly in the future.
Finally, meeting to close the meeting and handing over everything we discovered was -without a doubt- key. We made sure we set the ship on the same course. And, most importantly, we defined the actions to be taken in the remaining months of the year.
"Our experience with Eremo was extremely valuable.
I could sum it up by saying: optimal professional level, human quality that is reflected in the bond established and the service they offer, which goes beyond the commitment with the objective initially set to achieve. Each of the meetings were of growth in the process proposed to achieve the objectives. They demonstrated capacity for analysis, process development and feedback. The final conclusions of the proposal and budget were reached, as well as the committed documentation."
Bernardita Valencia
executive director