Saint Ethnea School

The Saint Ethnea School is a private school located in Bella Vista, Buenos Aires. It aims to form students in a diverse world, empowering them to become positive leaders.To achieve this, they work with a comprehensive, holistic approach, helping students feel transformed and providing them with tools to develop their life projects.

The changing world demands a new brand identity, one that remains anchored to the school's roots but is presented in a renewed way to deeply connect with the students.

This is how we created the new identity for Saint Ethnea School.

• Develop a strong brand identity (visual and verbal) that reflects its charisma and history.

• Communicate the School's distinctive proposal to promote enrollment in the initial level.

• Design "base" materials that could be used by the internal team throughout the year, unifying the brand across different touchpoints.

• Establish a social media content strategy and define channels for other types of communications.

• Increase and improve communication with the alumni community.

CORE is the service we provide to organizations that want to take their brand to the next level.

We conducted several joint work sessions involving members of both teams. Through various exercises, we sought to understand the heart of the school. We uncovered the mission, articulated its attributes, explored its educational proposal, its community, its way and reason for being, met its protagonists, developed action narratives, and defined key and secondary messages.

All of this later helped us design a strong visual brand identity that reflected the organization's charisma and history: colors, textures, fonts, icon style, image filters, and photography that best suited the institution. We created the style board to visually define and capture the new graphic line. Once that stage was complete, we designed the final deliverables.

This entire process was poured into the brand manual, or as we like to call it, the DNA Document. It is not merely a logo usage or color application manual; it is a true guide so that the defined identity can be applied correctly, strategically, across different touchpoints over time.

• Conceptual identity

• Visual identity

• Key messages

• Brand document

• Canva templates for presentations

• Canva templates for social media and flyers

The school wanted to convey modernity, freshness, and vitality, while maintaining the professionalism and seriousness that an educational institution requires. They sought both order and change.

We maintained the distinctive colors of the school's logo and uniform as an anchor to its tradition, but we elevated them with a secondary palette of vibrant and contrasting tones. This not only injects the desired freshness and vitality but also allows for greater versatility and dynamism in communication.

In the typographic combination, we blended institutional formality with genuine warmth and closeness. We used fonts that provide legibility and a modern flair, while handwritten typography introduces an organic, personal, and human touch, reinforcing warmth and the close bond with the children and the community.

We incorporated rounded geometric shapes, along with organic and "hand-drawn" strokes.

At the same time, with all graphic resources, we aimed for the children to be the protagonists, taking on the challenge of covering the diversity of ages.